•Have an end user author and presenter with real world examples

•Include financial impact – Quantifiable Business Results

•Use technical ‘how to’ explanations

•Explain unique solutions to difficult problems

•Don’t include proprietary information, trade secrets, etc.

•Avoid negatively referring to other solutions, vendors, etc.

•Refrain from ‘marketing hype’

•Ensure that your abstract accurately explains your proposed presentation, and then ensure that your presentation matches your abstract!